Frictionless Sharing is old news that becomes new again, thanks to Facebook launching Open Graph few years ago and Timeline last fall. In 2007, Facebook attempted a similar concept with its Beacon program. However the project backfired on Facebook and it was forced to shut it down, due to major backlash over privacy concerns. Then last fall, Facebook launched Open Graph, [...]
Thousands of website are expected to go dark or alter their appearance on Wednesday to protest proposed U.S. anti-piracy legislation, that many believe goes too far fighting online copyright and trademark infringement. Wired did a great job of summarizing the issue and the potential impact it will have on our world. Here is a [...]
This is a Social Media Eco System model for B2B In this model, every possible interaction is set up to drive the customer back to your website. The  main social media tools (YouTube, LinkedIn, Slideshare) are used to position your organization as thought-leader in your industry in addition to improving your SEO. Facebook here is used [...]
Can social media really help you go from “WTF is Facebook Page?” to “Revenue exceeds company’s expectations.”? The Dachis Group held their 2nd annual Social Business Summit 2011 here in Austin, TX. The speakers are leaders from different industries and they openly shared their tried and true experiences in social business strategies. It was one of the [...]
Have you ever been annoyed by the ads on TV, on your mobile app or on a post that you are trying to read? What about being been approach by someone trying to sell you something that you have no interest in? Don’t you wish they would just disappear? If yes, then you understand how [...]
The purpose of social media is to engage the customer. Not sell, not advertise, not collect fans and not getting your name out. They all by-products of your success in social media, but should not be the goal. I can hear a “Duh!”. But really before you jump on your high horse, go review your [...]
I wrote this research paper for Human Resources class in my Digital Media MBA program. It explores the impact of social media on organizations. It is written in academic format (APA style with references at the end). While it is long and dry, I believe it sheds some light on the confusion facing today’s organizations [...]
What do you think when you think of salesman? Does the image of cheesy fake smile and pink suit flash in your mind? Have you heard the term “Closer” for a saleswoman? If you haven’t, it means sending out a beautiful tall blond girl with big boobs to close the deal. I personally find both [...]
Yes! Actions speak louder than words, but don’t we also make decisions based on words ? When I first heard Obama speak in Austin, I knew that I wanted him for president.  I cried as I listened to him paint a bright future for my country. I voted for him based on his words. OK! so being [...]
People still ask about the ROI of social media. Really?!!! How about a revolution that boots a 30 year regime in a country of 80 million people. How about that for Return On Investment?! Egypt like other places in the world had plenty of corruption and injustice. You saw it in the streets along with [...]