Can social media really help you go from “WTF is Facebook Page?” to “Revenue exceeds company’s expectations.”? The Dachis Group held their 2nd annual Social Business Summit 2011 here in Austin, TX. The speakers are leaders from different industries and they openly shared their tried and true experiences in social business strategies. It was one of the [...]
Have you ever been annoyed by the ads on TV, on your mobile app or on a post that you are trying to read? What about being been approach by someone trying to sell you something that you have no interest in? Don’t you wish they would just disappear? If yes, then you understand how [...]
The purpose of social media is to engage the customer. Not sell, not advertise, not collect fans and not getting your name out. They all by-products of your success in social media, but should not be the goal. I can hear a “Duh!”. But really before you jump on your high horse, go review your [...]
What do you think when you think of salesman? Does the image of cheesy fake smile and pink suit flash in your mind? Have you heard the term “Closer” for a saleswoman? If you haven’t, it means sending out a beautiful tall blond girl with big boobs to close the deal. I personally find both [...]
Yes! Actions speak louder than words, but don’t we also make decisions based on words ? When I first heard Obama speak in Austin, I knew that I wanted him for president.  I cried as I listened to him paint a bright future for my country. I voted for him based on his words. OK! so being [...]
People still ask about the ROI of social media. Really?!!! How about a revolution that boots a 30 year regime in a country of 80 million people. How about that for Return On Investment?! Egypt like other places in the world had plenty of corruption and injustice. You saw it in the streets along with [...]
I am looking at my newly adopted puppy and wondering what the hell was I thinking? I originally wanted an older dog (5 years or older) to give it a good home for its golden years, that wouldn’t tax much on my time. Then I saw his picture on Blue Dog Rescue and I was [...]
Back in the day, people got together at the bazaar to meet, greet and share stories. The topics varied from the latest in broom technology to cousin Susan marrying the village freak. Life today is different. You don’t have to go to the bazaar to buy a broom. You order it online with free shipping. [...]
Let’s say you are a single guy presenting to an audience. In your group, there are potential customers and potential dates. I am sure you heard it before many times over and over: KNOW YOUR AUDIENCE. So if you decide to piss off your female audience by focusing on their weight or age as an [...]
One of my favorite companies is Bazaarvoice. The list of reasons is long. They are born in Austin (my favorite city), and offer awesome products that build communities around businesses. But my favorite is that they had customers paying for their products before they were released. WHAT?!! I know. Wouldn’t it be nice to have [...]