Know your customer

Walking into a small business owners meeting, I heard: “…nothing is ever good enough…” “…I’m spending too much money than I ever thought…” “…I’m ignoring everyone else…” For a second I thought I walked into Abused Anonymous. “..I thought working with them would open more doors …” “…I thought I would make a lot more [...]

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Have you seen the ads for Yoga classes per donation only? Wat up wit dat? Yoga, which means union, is the practice of non-duality but also defined as the practice of opening one’s body, mind and heart to flow together in harmony and peace. How lovely! “Yes! and please pay $15/class at the candle lit [...]

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Some might say that we live in world of psychotic freaks, while others might see a world of angels. Whatever view you hold, combining socially conscious activities with your business is a brilliant way to get people engaged, increase your visibility and help the community. I walked into Baja Fresh yesterday for some light burrito [...]

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Bartering is really a great system. It can be as simple as exchanging the goods with a handshake or  complicated with months of learning from each other. Recently I bartered with a friend where he got few hours of sales and marketing tips and I got some IT support. Me: “So what have you been [...]

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When a friend says “You have to come out…you might have a life altering experience”, you just go, even if your allergies are killing you.  So I went to the happy hour, and what my friend called a “Life altering experience”, I called  Larry Money Dreams. Larry is good looking guy, late 30s and single. [...]

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I had a meeting with an entrepreneur trying to sell and market his products. He is a chef  with 1 self publishing book and a line of spices to sell.  He has the personality and the good food/credential to back up his products. So far so good. Well! his logo and his messaging are crap. [...]

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Marketing oneself is really hard to do. When you think about it, it is always easy to help others, than help oneself.  Every time I sat down to do my portfolio, insecurities  and irrelevant stories popped  into my head like a bunch of psychotic clowns  attacking the circus. Crazy!!!. I help others with selling and [...]

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Like many other woman out there, I have grown up in Corporate America, and not just any Corp world, but high Tech world.  I was an engineer and all my friends were engineers. But we weren’t just any engineers, we were the cool ones. The ones who you could actually have a conversation with, without [...]

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Copyright 2009-2012 Rasha Proctor