Stories of Entrepreneurship

This is a Social Media Eco System model for B2B



In this model, every possible interaction is set up to drive the customer back to your website. The  main social media tools (YouTube, LinkedIn, Slideshare) are used to position your organization as thought-leader in your industry in addition to improving your SEO. Facebook here is used as means to share your organization’s culture with potential candidates.

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Social Business Wisdom from the SB Summit 2011-Dachis Group

Know your customer

Can social media really help you go from “WTF is Facebook Page?” to “Revenue exceeds company’s expectations.”? The Dachis Group held their 2nd annual Social Business Summit 2011 here in Austin, TX. The speakers are leaders from different industries and they openly shared their tried and true experiences in social business strategies. It was one of the […]

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Social media campaign: Don’t scream at me, love me instead.

Know your customer

Have you ever been annoyed by the ads on TV, on your mobile app or on a post that you are trying to read? What about being been approach by someone trying to sell you something that you have no interest in? Don’t you wish they would just disappear? If yes, then you understand how […]

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Why are you starting a social media campaign?

Know your customer

The purpose of social media is to engage the customer. Not sell, not advertise, not collect fans and not getting your name out. They all by-products of your success in social media, but should not be the goal. I can hear a  “Duh!”. But really before you jump on your high horse, go review your […]

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Social Media impact on organization’s structure and behavior

Stories of Entrepreneurship

I wrote this research paper for Human Resources class in my Digital Media MBA program. It explores the impact of social media on organizations. It is written in academic format (APA style with references at the end).  While it is long and dry, I believe it sheds some light on the confusion facing today’s organizations […]

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Actions speak louder than words

Know your customer

Yes! Actions speak louder than words, but don’t we also make decisions based on words ? When I first heard Obama speak in Austin, I knew that I wanted him for president.  I cried as I listened to him paint a bright future for my country. I voted for him based on his words. OK! so being […]

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Building a brand loyalty by turning conversations into money

Know your customer

Back in the day, people got together at the bazaar to meet, greet and share stories. The topics varied from the latest in broom technology to cousin Susan marrying the village freak. Life today is different. You don’t have to go to the bazaar to buy a broom. You order it online with free shipping. […]

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What customers want?

Know your customer

Let’s say you are a single guy presenting to an audience. In your group, there are potential customers and potential dates. I am sure you heard it before many times over and over: KNOW YOUR AUDIENCE. So if you decide to piss off your female audience by focusing on their weight or age as an […]

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Sell your product before you have a product

Know your customer

One of my favorite companies is Bazaarvoice. The list of reasons is long. They are born in Austin (my favorite city), and offer awesome products that build communities around businesses. But my favorite is that they had customers paying for their products before they were released. WHAT?!! I know.  Wouldn’t it be nice to have […]

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Business with big company is like dating the popular guy

Know your customer

Walking into a small business owners meeting, I heard: “…nothing is ever good enough…” “…I’m spending too much money than I ever thought…” “…I’m ignoring everyone else…” For a second I thought I walked into Abused Anonymous. “..I thought working with them would open more doors …” “…I thought I would make a lot more […]

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Copyright 2009-2013 Rasha Proctor