Actions speak louder than words

Know your customer

Yes! Actions speak louder than words, but don’t we also make decisions based on words ? When I first heard Obama speak in Austin, I knew that I wanted him for president.  I cried as I listened to him paint a bright future for my country. I voted for him based on his words. OK! so being […]

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Egypt 2.0: The revolution from an Egyptian American prespective

Know your customer

People still ask about the ROI of social media. Really?!!! How about a revolution that boots a 30 year regime in a country of 80 million people. How about that for Return On Investment?! Egypt like other places in the world had plenty of corruption and injustice. You saw it in the streets along with […]

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KennethCole @Egypt…Brilliant. Bravo!!!

Success and failure of Digital companies

Everyone is popping a vein over Kenneth Cole recent tweet about Egypt. OK! so it may appear to be super tasteless.  BUT really it is sooo brilliant when you think about it. Those of us who have been glued to the online media watching the revolution unfold in Egypt, can’t  imagine the existence of people […]

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The Right Sales Pitch

Know your customer

I am looking at my newly adopted puppy and wondering what the hell was I thinking? I originally wanted an older dog (5 years or older) to give it a good home for its golden years, that wouldn’t tax much on my time.  Then I saw his picture on Blue Dog Rescue and I was […]

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Building a brand loyalty by turning conversations into money

Know your customer

Back in the day, people got together at the bazaar to meet, greet and share stories. The topics varied from the latest in broom technology to cousin Susan marrying the village freak. Life today is different. You don’t have to go to the bazaar to buy a broom. You order it online with free shipping. […]

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What customers want?

Know your customer

Let’s say you are a single guy presenting to an audience. In your group, there are potential customers and potential dates. I am sure you heard it before many times over and over: KNOW YOUR AUDIENCE. So if you decide to piss off your female audience by focusing on their weight or age as an […]

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Sell your product before you have a product

Know your customer

One of my favorite companies is Bazaarvoice. The list of reasons is long. They are born in Austin (my favorite city), and offer awesome products that build communities around businesses. But my favorite is that they had customers paying for their products before they were released. WHAT?!! I know.  Wouldn’t it be nice to have […]

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Business with big company is like dating the popular guy

Know your customer

Walking into a small business owners meeting, I heard: “…nothing is ever good enough…” “…I’m spending too much money than I ever thought…” “…I’m ignoring everyone else…” For a second I thought I walked into Abused Anonymous. “..I thought working with them would open more doors …” “…I thought I would make a lot more […]

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Why be Good when you can be GRRREAT

Stories of Entrepreneurship

“Good is the enemy of Great” said Jim Collins in his book Good to Great. And what a true statement that is.   If all is hunky dory good, why push for great? The truth is there isn’t any more effort in Great than it is in Good.  So why not go all out? Jim Collins […]

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Working for yourself or the Man = Vanilla or Chocolate

Stories of Entrepreneurship

In this day and age, working for a big corporation is as risky as working for yourself. Long gone are the days when the Company took care of you, yet still 1 out of 10 small businesses. succeed. It reminds me of choosing between vanilla and chocolate cupcakes. Both are going right to your butt, […]

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