The Right Sales Pitch

January 26, 2011 Know your customer

I am looking at my newly adopted puppy and wondering what the hell was I thinking? I originally wanted an older dog (5 years or older) to give it a good home for its golden years, that wouldn’t tax much on my time.  Then I saw his picture on Blue Dog Rescue and I was [...]

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Building a brand loyalty by turning conversations into money

November 4, 2010 Know your customer

Back in the day, people got together at the bazaar to meet, greet and share stories. The topics varied from the latest in broom technology to cousin Susan marrying the village freak. Life today is different. You don’t have to go to the bazaar to buy a broom. You order it online with free shipping. [...]

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What customers want?

September 6, 2010 Know your customer

Let’s say you are a single guy presenting to an audience. In your group, there are potential customers and potential dates. I am sure you heard it before many times over and over: KNOW YOUR AUDIENCE. So if you decide to piss off your female audience by focusing on their weight or age as an [...]

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Sell your product before you have a product

July 22, 2010 Know your customer

One of my favorite companies is Bazaarvoice. The list of reasons is long. They are born in Austin (my favorite city), and offer awesome products that build communities around businesses. But my favorite is that they had customers paying for their products before they were released. WHAT?!! I know.  Wouldn’t it be nice to have [...]

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Business with big company is like dating the popular guy

July 1, 2010 Know your customer

Walking into a small business owners meeting, I heard: “…nothing is ever good enough…” “…I’m spending too much money than I ever thought…” “…I’m ignoring everyone else…” For a second I thought I walked into Abused Anonymous. “..I thought working with them would open more doors …” “…I thought I would make a lot more [...]

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Why be Good when you can be GRRREAT

June 9, 2010 Stories of Entrepreneurship

“Good is the enemy of Great” said Jim Collins in his book Good to Great. And what a true statement that is.   If all is hunky dory good, why push for great? The truth is there isn’t any more effort in Great than it is in Good.  So why not go all out? Jim Collins [...]

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Working for yourself or the Man = Vanilla or Chocolate

May 27, 2010 Stories of Entrepreneurship

In this day and age, working for a big corporation is as risky as working for yourself. Long gone are the days when the Company took care of you, yet still 1 out of 10 small businesses. succeed. It reminds me of choosing between vanilla and chocolate cupcakes. Both are going right to your butt, [...]

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Make money without asking for money = Substitute bacon

May 24, 2010 Know your customer

Have you seen the ads for Yoga classes per donation only? Wat up wit dat? Yoga, which means union, is the practice of non-duality but also defined as the practice of opening one’s body, mind and heart to flow together in harmony and peace. How lovely! “Yes! and please pay $15/class at the candle lit [...]

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Sell your product + help your community = jam on your toast

May 12, 2010 Know your customer

Some might say that we live in world of psychotic freaks, while others might see a world of angels. Whatever view you hold, combining socially conscious activities with your business is a brilliant way to get people engaged, increase your visibility and help the community. I walked into Baja Fresh yesterday for some light burrito [...]

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Marketing your business is not a soft serve poop

April 25, 2010 Know your customer

Bartering is really a great system. It can be as simple as exchanging the goods with a handshake or  complicated with months of learning from each other. Recently I bartered with a friend where he got few hours of sales and marketing tips and I got some IT support. Me: “So what have you been [...]

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