Marketing your business is not a soft serve poop

April 25, 2010 Know your customer

Bartering is really a great system. It can be as simple as exchanging the goods with a handshake or  complicated with months of learning from each other. Recently I bartered with a friend where he got few hours of sales and marketing tips and I got some IT support. Me: “So what have you been [...]

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Step3 to Market yourself: KISS it

April 11, 2010 Know your customer

When a friend says “You have to come out…you might have a life altering experience”, you just go, even if your allergies are killing you.  So I went to the happy hour, and what my friend called a “Life altering experience”, I called  Larry Money Dreams. Larry is good looking guy, late 30s and single. [...]

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Step2 to Market yourself, you need the “Right” persona

April 5, 2010 Know your customer

I had a meeting with an entrepreneur trying to sell and market his products. He is a chef  with 1 self publishing book and a line of spices to sell.  He has the personality and the good food/credential to back up his products. So far so good. Well! his logo and his messaging are crap. [...]

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Step 1 to market yourself, getting started

April 2, 2010 Know your customer

Marketing oneself is really hard to do. When you think about it, it is always easy to help others, than help oneself.  Every time I sat down to do my portfolio, insecurities  and irrelevant stories popped  into my head like a bunch of psychotic clowns  attacking the circus. Crazy!!!. I help others with selling and [...]

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How to be successful entrepreneur

March 21, 2010 Stories of Entrepreneurship

Why would you take a risk on owning your own business? Is it because you don’t want to work on someone else ‘s time? Is it because you are going to screw up and you might as well make your own mistakes instead of someone else (that you usually think of as jackass anyway)? is [...]

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Finding a partner to trust is like finding the holy grail

March 15, 2010 Stories of Entrepreneurship

When thinking about partnership, in life or in business. I was told (by business adviser) that partnering with someone that I trust is much more important than partnering with someone with a suite qualifications. According to my adviser, people could learn techniques and trades, but they don’t learn to be trustworthy. You either have it [...]

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OMG! selling to woman is different than selling to a man…

March 7, 2010 Know your customer

Like many other woman out there, I have grown up in Corporate America, and not just any Corp world, but high Tech world.  I was an engineer and all my friends were engineers. But we weren’t just any engineers, we were the cool ones. The ones who you could actually have a conversation with, without [...]

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Entrepreneur world- "What is your passion"

March 5, 2010 Stories of Entrepreneurship

I have stumbled on one of the greatest thing that Austin, TX  has to offer.  It is called Rise Austin. org.  It is basically a conference held once a year for free to all entrepreneurs offered by entrepreneurs. The subjects covered everything from organization support , marketing and business plans to how to ask your [...]

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The new marketing techniques

February 28, 2010 Stories of Entrepreneurship

I have been wanting to brush up on my marketing techniques for a while now.  First I looked up Marketing books on Amazon.  Then I decided that the best thing for me is to go to a 3 hours Marketing class versus  trying to read a book in 3 weeks, probably putting me to sleep [...]

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Copyright 2009-2012 Rasha Proctor