Let’s say you are a single guy presenting to an audience. In your group, there are potential customers and potential dates. I am sure you heard it before many times over and over: KNOW YOUR AUDIENCE. So if you decide to piss off your female audience by focusing on their weight or age as an [...]
One of my favorite companies is Bazaarvoice. The list of reasons is long. They are born in Austin (my favorite city), and offer awesome products that build communities around businesses. But my favorite is that they had customers paying for their products before they were released. WHAT?!! I know. Wouldn’t it be nice to have [...]
Walking into a small business owners meeting, I heard: “…nothing is ever good enough…” “…I’m spending too much money than I ever thought…” “…I’m ignoring everyone else…” For a second I thought I walked into Abused Anonymous. “..I thought working with them would open more doors …” “…I thought I would make a lot more [...]
Have you seen the ads for Yoga classes per donation only? Wat up wit dat? Yoga, which means union, is the practice of non-duality but also defined as the practice of opening one’s body, mind and heart to flow together in harmony and peace. How lovely! “Yes! and please pay $15/class at the candle lit [...]
Some might say that we live in world of psychotic freaks, while others might see a world of angels. Whatever view you hold, combining socially conscious activities with your business is a brilliant way to get people engaged, increase your visibility and help the community. I walked into Baja Fresh yesterday for some light burrito [...]
Bartering is really a great system. It can be as simple as exchanging the goods with a handshake or complicated with months of learning from each other. Recently I bartered with a friend where he got few hours of sales and marketing tips and I got some IT support. Me: “So what have you been [...]
Like many other woman out there, I have grown up in Corporate America, and not just any Corp world, but high Tech world. I was an engineer and all my friends were engineers. But we weren’t just any engineers, we were the cool ones. The ones who you could actually have a conversation with, without [...]